Collect less by design
Every feature starts by asking what information we can avoid requesting, collecting, or keeping.
Everyday software should be a good houseguest.
It should arrive when needed, explain itself clearly, and become quiet again. We do not measure usefulness by how often an app pulls you back. We measure whether it gave back more attention than it asked for.
Five things we will not compromise on.
These principles apply to every product we choose to make.
Useful without signing in
Our apps work without an account; signing in only adds backup and recovery for your data.
Fair and honest pricing
Subscriptions are priced with care, easy to cancel, and free from hidden terms or dark patterns.
Details earn trust
We build platform-native, ad-free apps with care for copy, motion, accessibility, failure states, and support.
A deliberate portfolio
New products begin with durable problems worth solving, not release schedules or app-count targets.
The unglamorous work was the point.
The parts of life that no one enjoys tracking, the bills, the renewals, the little recurring chores, are exactly the things our phones should quietly help with. Instead, the tools meant to help are often noisy, packed with ads, or slowly turning into one more thing you have to manage.
We wanted the opposite. Software that does one useful thing, respects your time and your data, and then gets out of the way. So we started building it, one small app at a time, beginning with HeadsUp.
Paul & Bhatt make MundaneApps together.
We choose problems that stay useful for years, then give their ordinary details more care than they usually receive.
The dates and numbers I could never hold on to.
All my life, I have been terrible at remembering dates and numbers. I have forgotten to plan for my parents’ anniversary, let a sibling’s birthday slip my mind, missed card payments, overlooked meetings I needed to schedule, and forgotten client follow-ups. These lapses have cost me more than money. They have affected my relationships and work, disturbed my peace of mind, and chipped away at my confidence.
I needed to help myself. That is why I came up with the idea for HeadsUp: a focused place to track not everything and anything, but the things that truly matter to me.
The call I missed when it mattered most.
I once promised to call someone close before a difficult appointment. Work filled my day, the promise slipped out of view, and I remembered the next morning. Missing that call did more than disappoint them. It left someone I cared about feeling alone when they had expected my support.
My apology was sincere, but it could not recreate the moment. That experience made the problem feel human to me: remembering is often less about completing a task and more about showing up for another person. I designed HeadsUp to be a focused place for the commitments that matter, so they do not disappear inside a busy day.
A note from the founders
We are an independent, two-person studio. Decisions, support replies, release notes, and the small details all come back to us. That is slower than a growth-at-all-costs studio, and deliberately so. It keeps the distance between a thoughtful suggestion and a product decision short.